Having Fun with your Business Persona

"To be successful, you have to have your heart in your business, and your business in your heart."

I was recently checking out a CPA outsourcing company for a client, and in their Q&A section of the website I found the following:

AM I THE RIGHT KIND OF CLIENT FOR UPSOURCED? Good question.

Do you:

Employ a full-time accounting department?

Trade on the New York Stock Exchange?

Plan to ask us to launder and / or illegally shelter money?

If you answered yes to any of those questions, then we may not be a good fit. Sorry.

Otherwise,

YES, we’re perfect for you. WHAT’S THE CATCH?

So we’re not perfect, and we felt we should fess up to a few “drawbacks” to the Upsourced team:

1. We’re mediocre at Words with Friends.

2. We’re still fans of Tears for Fears.

3. We make a lot of “The Wire” references in daily conversation.

If you can look past these faults, we’re super excited to get started helping make your business amazing.

This is a great example of a company who is willing to be authentic and real through a little self-deprecating humor and show that they are real people that you can relate to and not financial bean-counters with no personality. There is nothing unprofessional about this, and it really differentiates them in an industry that has a deserved reputation of employing boring people which little personality.

How can you do this with your business persona? How can you bring a smile to the face of your prospects and clients?
_________________________________________________________________________For more information about how to enhance your business, visit my page Who & Why or send me an email at sethgetz@gmail.com.