Social Media as a Leadership Tool

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How does a leader stay on top of the ever-evolving world of social media?
He lays out the different needs of leadership in social media. 

In the use of social media, the leader can be defined as a:
1. Producer: creating compelling content
2. Distributor: leveraging dissemination dynamics
3. Recipient: managing communication overflow
4. Adviser & Orchestrator: driving strategic social-media utilization
5. Architect: creating and enabling organizational infrastructure
6. Analyst: staying ahead of the curve

 Social Media Use Infographic

An article I once read mentioned that we should develop our skills in all of these areas... (right... and while we are at it, why don’t we all learn to play the piano, Learn Mandarin AND run marathons!) 

So, here are my thoughts:

1. Take a look at this breakdown of skills. Determine which of them you are already good at and which of them you have a desire to become good at.
2. Find someone else to do the other areas and partner with them to discover success. 
3. Realize you can never pass all of these areas, because then there won’t be any real leadership in a given area (however, you can pass off parts of it and still have an authentic voice).

What skills are of interest to you? Which skill scares you most? 
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